The Inland AV Rentals division clients have been adding webcasting to extend the reach of their events.
This is a great way to get more out of a live event. Many people do not attend an event because it is too far away or they are already booked at that specific time. People that can't travel to the live event can still participate online, watch the presentation, see the PowerPoint slides and even ask some questions. Those that are not available for the live event can still watch the archived presentation.
Our website guy recently added a Webcasting Return On Investment Calculator that shows a comparison of the cost per person to put on a live event and a webcast. Here is a screen shot of the page.
Webcasting is another example of improved communication from technology integration!
Grant
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