One of the interesting areas of designing AV systems is adding features that can generate revenue or additional marketing opportunities that previously did not exist. Two recent examples come to mind:
A - Music Priority
I recently updated an audio system for a restaurant/sports bar venue that included a music priority system. The facility provides background music, which is always constantly playing, and also a juke box for their patrons. Both music sources are broadcast over the house sound system for all to hear. When coins are inserted into the juke box and the songs are selected, the audio system will turn off the background music and play the selected songs from the juke box. This added feature will allow the juke box to play at a higher volume. Then, and typically, when the juke box is done and the background music returns at the original volume level, more coins will get inserted into the juke box to get the place hopping again with music. Ka-ching!
I explained this to someone who didn’t realize this was the idea and their eyes opened wide with realization. The client, who was watching this conversation, smiled and vehemently offered confirmation of the additional source of revenue.
B - Ambient Noise Detector
Another example of including features, this time for the benefit of marketing, is the use of ambient noise detectors in sound systems. Many times a sound system will broadcast pre-recorded messages for the purpose of marketing/advertisements. The problem is messages are too loud when there isn’t much going on, like the non-busy hours in a store, but then can’t be heard when the area is busy. The ambient noise detector will automatically adjust the volume of the advertisement in accordance of the area’s noise level. The message gets heard and product & service awareness is increased.
There are so many ideas that AV systems designers can contribute when we understand the clients world and the client is open to new ideas.
Grant
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